I saw a re-tweet this morning on twitter from @KhloeKardashian — it said:
“RT **AMBER ALERT***3 YR OLD GIRL WAS TAKEN BY A MAN DRIVING A NEWER SILVER TRUCK IN IDAHO FALLS,ID LIC. PLATE #72B381. KEEP it goin”

That got me to thinking…if Michael Jackson’s death can take over Twitter in a matter of a few hours, then what else can it be used for? Can Twitter’s powers be used for good, instead evil (gossip and celebrity news)?

It appears, at least according to this re-tweet, that there is definitely hope. If we could re-tweet this Amber Alert (and every one here after), think of how much the chances would increase that that little girl would be found. Think about how many more people would read the news or donated to a non-profit organization if we gave them a chance to through Twitter. We need to tweet the important issues so the Joe Average will take notice. In my opinion, the entire concept behind Twitter is that it makes people feel like they are part of something bigger than themselves. They are part of a community (albeit, a digital one) that is always in the loop and on the list — and normal people want that. They want to belong to something.

To quote another superhero: Peter Parker in Spiderman, “With great power, comes great responsibility.” Twitter is now the fastest growing viral news source on the internet. We, as Twitter users, must band together to create a team of everyday superheroes that drives non-profit fundraising and awareness campaigns, tells the government when we’re angry, and becomes a community that looks out for one another.

Perhaps instead of looking at Twitter as just an internet marketing forum to boost your company and its profits, think about all the good you can do. Re-tweet that Amber Alert. Tell everyone about that controversial article about questionable government policy.

Cartoon taken from: http://neuroanthropology.net/2009/04/14/fear-of-twitter-technophobia-part-2/