By Kaila Strong
An alarming rate of change occurs in the world of internet marketing. That’s why, as marketers, its important to stay on top of the changing trends in our industry. One way I stay aware is by attending webinars in addition to reading industry blogs, signing up for Smart Brief newsletter e-mails for the industry, checking out handy infographics on a regular basis (like “35 Great Social Media Infographics), and following industry experts on Twitter to hear their daily words of advice.
Vertical Measures, a leader in the world of internet marketing, hosts monthly free webinars to inform a wide range of internet marketers. From beginners to advanced, listeners are able to get a feel for the changes in the industry and what one company is doing to stay on top of the trends.
Last month President Arnie Kuenn presented on a Valentine’s Day themed topic: finding link love. As an expert link builder, Arnie discussed what it takes to build links to your site, and find link love on the internet. Prior webinars included: How to Capture the Other 9 Positions on Google, SEO and Link Building Strategies for 2010, and Does Video Marketing Work.
This month’s webinar, hosted by Elise Redlin-Cook and presented by myself, Kaila Strong, was on a topic many are curious about: social media and search. Utilizing a targeted social media campaign can prove successful when integrating SEO techniques. A targeted campaign concentrates on a couple social media platforms, and focuses on marketing to and engaging with your targeted demographic. The webinar provided practical resources and applications to help you with your social media campaigns, and the follow up blog post “Targeted Social Media Campaigns That Work for SEO details many of the resources found in the slides.
Each of Vertical Measures prior internet marketing webinars are available for viewing on their site, and provide a great resource for users who are interested in staying aware of internet marketing trends. In addition, the site provides SEO tutorial videos, discussing a number of onsite SEO tips and techniques for success.
Like attending webinars? Also check out a few of the below, and feel free to add your recommendations in the comments below.