Guest Post By Shelly Harrison
Generating reliable and consistent traffic is one of the biggest challenges faced by blogs, websites, and content publishers. Having a great idea for a story or article is one thing, but getting people to actually read it is another. Of course we all know about the usual channels: social media distribution, RSS feeds, and so on. But there are several different ways to give your content the best chance of being read, and one of the best ones is the right keyword research.
Step one: find your keyword gems
The first place you’ll need to go is to the Google Keyword Tool. This is the ‘go to’ tool for practically all SEO experts, and for good reason. Tap a few keywords and phrases in and it’ll shoot back a few variations and their relative search volumes and competition levels. Now, to give yourself the best chance of tapping into some high organic traffic, you want to find a keyword or phrase that has low competition but high search volume. These are sometimes known as ‘keyword gems’, and they’re essential if you want to boost organic traffic. It’s a good idea to look for terms that get around 2000 searches per month, because they will usually be less targeted by other sites but still bring in a decent amount of traffic. Spend an hour or two on the Keyword Tool and you should have some great ideas for un-optimized keywords that you can target. Here’s a tip: when you’re searching, only look for [Exact Matches] (using the filters on the left). These will give you the best chance because they’re the exact words that users are searching for.
Step two: generate some quality, targeted content
Once you know what your target keywords are, you can do what you do best: generate quality content. Try to throw in your keyword gem at least once or twice per paragraph, as well as in some headings and bold text – these measures will all help your rankings. Remember that Google is all about quality content, so whilst you are writing a targeting piece, you’re also not writing a keyword-stuffed spam article. Google does know the difference, and so will your readers. You need to find that magical balance that all SEOs are chasing, the one between keyword density and readability. If you can find that balance, your content will bring in all the organic traffic you could want.
Step three: wait, wait, and wait some more
As you’ll already be well aware, content marketing is a long tail game. It takes a good amount of time for your content to be indexed and make its way to the first page of Google’s results, but once you get there the effort you put in really will pay for itself. Don’t expect results overnight, but do keep an eye on your stats and see what’s working and what’s not over a period of weeks or months. Whether in Adsense revenue or direct sales, targeting your content at organic results can be a real money spinner over time.
Also remember that this form of content marketing is much like fishing: throw one line in and you could be waiting a long time for results, but throw a few in at a time and your chances improve – so don’t be afraid to target a few different articles at various keywords and see how you do. When done correctly, organic content marketing can be another string to your bow, and give you just one more way of making the most of your online presence and the content that you distribute.
Shelley Harrison works full time in a fabric furniture store in London but spends her spare time on freelance writing contracts, indulging in her real passion. She enjoys covering a vast range of topics and is never afraid of a challenge, with specialisms in creative marketing and mobile technology.